Selection of relevant decision-makers

Step 3: Selection of decision-makers

Why select the best decision-makers?

1. The importance of targeting the right decision-makers

Targeting the right decision-makers is crucial to the success of your prospecting and lead generation efforts. By speaking directly to the people who have the decision-making power to purchase your services, you increase your chances of success and winning business.

2. Optimize prospecting efforts by targeting the right contacts

By identifying and selecting the right decision-makers, you can optimize your prospecting efforts and maximize your return on investment. It also saves you time, allowing you to concentrate on the most promising opportunities.

Identification of the best contacts within target companies

1. Criteria for selecting decision-makers

We use precise selection criteria to identify relevant decision-makers within target companies. These criteria may include their role, hierarchical level, experience and influence on purchasing decisions.

2. Methods for identifying decision-makers

To identify decision-makers, we use various methods, such as analysis of organizational charts, research on professional social networks, and information available in commercial databases.

3. Relevance of selected contacts

The selected contacts are relevant to your prospecting efforts, as they have the power to decide whether or not to purchase your services, and are directly involved in the decision-making processes within their company.

Information gathering and contact details for decision-makers

1. Search for information on decision-makers

We gather as much information as possible about the selected decision-makers, such as their professional background, current responsibilities, interests and communication preferences.

2. Identification of decision-maker contact details

We identify the contact details of decision-makers, such as their professional e-mail addresses, telephone numbers, and profiles on professional social networks.

3. Use of data collected for prospecting purposes

The information and contact details collected on decision-makers are used to run targeted, personalized prospecting campaigns, maximizing your chances of success and converting leads into customers.

The Leads Makina method in 6 steps :

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